Explore
AI-Powered Digital Marketing & SEO
- 3 Months
- Online/In-Campus
- Certification
Course Overview:
With over 3 Months of training, quizzes and practical steps you can follow – this is one of the most comprehensive digital marketing courses available. We’ll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics and more!
11 Courses in 1
Covering 11 major online marketing topics and comprising of 2 months of clear cut lectures & practice activities – this course is “incredible value for money!”. We’ll cover:
- Market Research. Ask 3 simple questions to validate your business idea.
- Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.
- Copywriting. Writesales pages that make the cash register ring!
- SEO (Search Engine Optimization). Get free traffic to your website with SEO.
- YouTube Marketing.Drive traffic & sales with simple “how to” videos.
- Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
- Linkedin Marketing. Go viral on Linkedin and 400x your connections.
- App Marketing.Discover 43 Ways To Promote Your App.
- Google Adwords. Avoid common mistakes and set up profitable campaigns first time.
- Facebook Ads.Make money with Facebook Ads without spending a fortune.
- Google Analytics. Improve your marketing with Google Analytics data.
By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.
All the strategies, tips and tools recommended are either free or are very cost effective.
Eligibility Criteria:
- No Qualification Criteria.
- No Age Restriction.
- Best Learning attitude & Basic Computer/Internet Literacy required.
Who should get Enrolled:
- Pre-launch business owners who don't know where to get started.
- Website owners who are struggling to get traffic and sales.
- Anyone looking to add highly paid skills to their CV.
Perks to join this Course:
- Life-time Counseling/Support.
- Freelancing Master Sessions FREE (for high performers).
- No Pre-recorded sessions – Live Classes.
- Rich Portfolio Building.
- Learn until you start earning.
- Paid Internships (for top performers)
- Entrepreneurship Opportunities (Launching your own agencies)
What will you Learn:
Month 1: Marketing Fundamentals and Social Media Marketing
- Introduction to Marketing Fundamentals.
- Traditional vs. Digital Marketing.
- The Customer Journey & 4Ps (Product, Price, Place, Promotion).
- Branding, Positioning & Value Proposition.
- Segmentation & Targeting Techniques.
- Introduction to Social Media Marketing.
- Overview of Facebook, Instagram, TikTok, LinkedIn, Snapchat.
- Content Calendars & Scheduling.
- Engagement Tactics & Best Practices.
- Organic Growth vs. Paid Reach.
- TOOLS: Buffer, Hootsuite, Meta Suite
- Objective: Create high-converting ad campaigns.
- Business Manager & Ad Account Setup.
- Campaign Objectives: Awareness, Traffic, Conversions.
- Ad Formats, Targeting & Budgeting.
- Facebook Pixel Integration.
- Creative Best Practices & Performance Tracking.
Month 2: Ai - Powered Digital Marketing
- Objective: Use AI to boost productivity and performance.
- Tools: ChatGPT, Jasper, Copy.ai, MidJourney.
- AI for Content, Visuals & Automation.
- A/B Testing & Competitor Analysis.
- AI-Powered Analytics.
- Ethical AI Usage in Marketing.
- Objective: Optimize campaigns through tracking.
- What is Pixel & Why It Matters.
- Manual & Shopify/WordPress Installation.
- Standard & Custom Events (PageView, Purchase, etc.).
- Conversion Analytics & Retargeting Setup.
- Objective: Launch a functional online store.
- Shopify Store Setup & Theme Customization.
- Product Upload, SEO, Payments & Shipping.
- Creating Sales Funnels & Retargeting Ads.
- Objective: Run effective Google Ads with targeted keywords.
- Google Keyword Planner & Search Intent.
- Search & Display Campaign Setup.
- Writing High-Converting Ad Copy.
- Bidding Strategies & Budget Control.
- Objective: Track performance using GA4.
- GA4 Dashboard & Metrics.
- Course/Product Tracking & Funnels.
- Source/Medium Analysis & E-commerce Insights.
- Objective: Set up custom tracking like a pro.
- GA4 Custom Events.
- Google Tag Manager: Tag, Trigger, Variable Basics.
- Debugging via GTM Preview, Chrome Extensions.
- Common Issues & Fixes.
